‘Swadeshi’ is a movement in Nepal, a part of Made in Nepal, intended to promote investment, encourage innovation, strengthen skills development, safeguard intellectual property, and generate best-in-class manufacturing infrastructure. It is an initiative launched by the Confederation of Nepalese Industries (CNI) with the support of Nepal Government to increase the industrial share in GDP and promote an investor-friendly environment to sustain double-digit economic growth.
Aja Dynasty joined the Swadeshi Campaign as a member to promote Nepali handicrafts in an ethical and sustainable fashion both nationally and globally. Aja Dynasty partners with indigenous communities to craft its products and thus represents the diverse culture, art, and lifestyle of people all across the nation giving a modern aesthetic touch to showcase our culture in a new light. Aja Dynasty produces products that are original, exquisite, and one of a kind. Aja Dynasty subtly brings in the cultural part of Nepal as our products have a spiritual side to them. We believe the mantras embedded in our products will protect the person acquiring that product. A lot of time and effort is put into preparing the perfect souvenir for people of all walks of life. Aja Dynasty joined the Swadeshi movement to showcase its beliefs both nationally and globally and to uplift the craft industry and Nepali society.